- The clearest benchmark is what each platform keeps. OnlyFans, Fansly, and Fanvue take a flat 20 percent, so creators keep 80 percent. JustForFans keeps 80 percent standard and up to 85 percent on some streams with Exclusive Performer status. ManyVids keeps 60 percent on clips and 80 percent on subscriptions, tips, and live. Subscription prices commonly run from a few dollars to the low tens, with most pages clustering in the single digits to low teens.
Benchmarks are useful for one reason: they tell you whether your numbers are normal before you change them. The most reliable creator benchmark is not someone else income, which is private and skewed, but the platform commission, which is published. Start there, layer in realistic price ranges, and you have a frame for your own pricing decisions. Here is the current picture across the major platforms, with the caveats that keep it honest.
What creators keep, platform by platform
Commission is the one pricing input you do not control, so it belongs at the top of every benchmark. The flat 20 percent platforms are the simplest to model. ManyVids is the outlier because its split depends on the sale type.
| Platform | Standard creator keep | Notes |
|---|---|---|
| OnlyFans | 80 percent | Flat 20 percent commission across all income |
| Fansly | 80 percent | Flat 20 percent commission across all income |
| Fanvue | 80 percent | Flat 20 percent; fee covers compliance and integrity |
| JustForFans | 80 to 85 percent | 85 percent on some streams with Exclusive Performer status |
| ManyVids | 60 to 80 percent | 60 percent on clips, 80 percent on subscriptions, tips, live |
Realistic subscription price ranges
Subscription prices vary widely, but the useful benchmark is the cluster, not the ceiling. Most creator pages price in the single digits to low teens per month, with free pages monetized through pay per view and tips instead of a subscription fee. Higher prices work when the value and the niche support them, but a high sticker with a thin offer simply raises churn. Anchor your price to the value you deliver and your market, not to the loudest number you saw online.
The honest benchmark is not the top earner you read about. It is the commission you pay and the price your market actually supports.
Benchmark your net, not your gross
Once you know the cut and a realistic price, the number that matters is your net per fan after commission, processing, and refunds. That is what you compare month to month. Learn the method in how creator income is benchmarked and average revenue per fan explained, then set your own price with pricing your subscription and pricing across markets and currencies.
How to read pricing benchmarks correctly
Public income figures are unreliable, often self reported and survivor biased, so weight commission and price ranges over headline earnings. Remember that the platform with the best split is not automatically the best for you; audience, features, and risk all matter. Spread that risk with diversifying income across platforms and choose deliberately using choosing the right creator platform.
- Benchmark commission first: flat 20 percent on OnlyFans, Fansly, and Fanvue; tiered on ManyVids; status based on JustForFans.
- Most subscriptions cluster in the single digits to low teens; price to value, not to the ceiling.
- Compare your net per fan after fees, not your gross, month to month.
- Treat public income figures with caution and weight published splits and realistic ranges instead.